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If you are not online, you don’t exist

Website is a must

The first website came out in 1991, and website design and development has grown exponentially ever since. Various website types exist, including online portfolios, personal blogs, business sites, and eCommerce stores, among others. Regardless of your goals, crafting your own website is essential for establishing a strong online presence.

Why website is important for a business

Establish credibility and build trust

Your website serves as the initial impression visitors have of your business. Before deciding to engage with your brand, they’ll scrutinize your homepage to understand your offerings, their relevance, and the potential benefits.

A professionally designed website not only lends legitimacy to your brand but also fosters trust among potential clients.

Sales channel 24×7

A website provides customers with the opportunity to make purchases from your business beyond traditional business hours, extending your reach to a global audience and transforming your website into a potent revenue stream.

Website operates ceaselessly, catering to both potential and current customers from the convenience of their own environment.

Keeps your costs reasonable

Developing and maintaining a website is more cost-effective than managing a physical store. Nowadays, setting up a website is straightforward with the availability of low-code or no-code content management systems (CMS).

Utilize your website to announce new product launches, conduct sales, or disseminate valuable content that enhances the experience for your customers.

Expands your business

A website plays a crucial role in fostering brand awareness and attracting fresh clientele to your business. By showcasing your products or services, it raises awareness about what you offer.

Implementing SEO strategies enhances your online visibility, allowing you to connect with the appropriate audience and propel the growth of your enterprise.

Website development tips

Before you begin creating your homepage, consider the following tips:

  1. THE PLAN: Starting your website without a plan leaves you directionless. A well-thought-out plan ensures a smoother website-building process, leading to a final product you can take pride in.
  2. MOBILE FRIENDLINESS: Given that the majority of people use their phones to access the Internet, ensuring your website is mobile-friendly is paramount. It should maintain the same appearance on both phone and laptop screens, albeit in a scaled-down format on mobile devices.
  3. EASY READING: In today’s fast-paced digital landscape, users expect quick and concise content when browsing websites. Keep your content straightforward and easily digestible. Avoid unnecessary embellishments and prioritize clarity to effectively convey your message.

How to set up an homepage

  1. Choose the best domain name
    Ensuring brand consistency is paramount when establishing your online presence. Ideally, your domain name should closely match or mirror your business name to maintain coherence across all platforms.

    Consistently use your business name across all digital platforms, including:
    – website domain name
    – social media usernames
    – email addresses
    – usernames on other online platforms.
  2. Choose the optimal hosting package
    Zone has great web hosting and VPS packages to meet all the different needs a website owner may have.
    Our clients can choose between 4 powerful web hosting packages or VPS cloud servers and managed cloud servers.
  3. Build a website using the right CMS
    In Zone we recommend the most popular CMS WordPress, which is very simple to set up thanks to brand new Zone Plus WordPress Assistant where almighty AI will help you to set up your website in just few minutes. There are also great possibilities to run other popular CMS’s like WooCommerce, Joomla, Drupal etc. in Zone servers smoothly.

    PS! If you’re unable to dedicate time to crafting your website, we offer a diverse selection of website developers prepared to assist you.
  4. Test first and then publish
    Before going live, pay attention to the following parameters: different browser functioning, responsiveness, load speed, broken links and readability. A little search in Google gives you tons of apps and plugins that help you to runs those tests and correct any problems.
    You should also optimize your website with SEO tools and third-party integrations like Google Analytics, Hotjar, and Facebook Pixel.

Zone+ WordPress Assistant